ENVIRONMENTAL CAMPAIGN IN MONTENEGRO 2019: “SET AN EXAMPLE. JOIN IN!”
In September, October, and November 2019, the Delegation of the European Union to Montenegro and the EU Info Centre, in cooperation with numerous partners, organised a series of interactive lectures, public events, and a media campaign about environmental protection, climate change, urban mobility, conservation, and bird protection. Those events gathered nearly 1,000 youth, children, populations living in targeted areas; representatives of NGOs, government environmental entities, and municipalities.
An extensive media campaign entitled “Set an example. Join in!” called for citizens to get involved and contribute to a cleaner environment by recycling, planting trees or cleaning up communal spaces. The promoters (the “faces”) of the campaign were individuals who show by example that environmental protection is a matter of choice, and that anyone can set an example and become involved. The faces of this campaign were Aleksandar Novovic and Kristina Zugic, the founders of the NGO “Eco Logic” and the promoters of planting and afforestation in urban areas; the handball player and the devoted recycler Milena Raicevic; and Milica Boca, the environmental activist from the coastal town of Herceg Novi whose motto is that “she will not stop until she cleans the whole of Montenegro.”
The campaign proved that each of us, individually, can contribute to environmental protection without much effort. The results showed that more than half of Montenegro’s population is interested in being friends with nature, and that they have the will to change themselves and their habits. The youngest were the best at this.
Influential young people were selected for the campaign online, who already incorporate “green” principles into their lives; and they motivated many to join in, as well. These young individuals are Zoran Markovic Zonjo, Ignjat Kotlaja, Sandra Mitrovic, Andjela Djuraskovic, Tjasa Deu, Srdjan Ivanovic, and Milivoje Krivokapic.
Interesting facts
- The number of the social media outreach during the campaign “Set an example. Join in!” was nearly half of Montenegro’s population (281,607).
- More than 560 volunteers cleaned 15 lakeshores, and river and sea locations in 11 Montenegrin municipalities in just a couple of days. They collected 5.9 tons of waste.
- Together with partners, we planted or donated close to 100 tree seedlings.
See what the media campaign looked like in:
A 7-minute video about recycling
A 20-sec promo video about the “faces” of the campaign
A 2-minute video about the EU Coastal Clean-up Day in Montenegro
Read our stories about the “faces” of the campaign:
Milena Raicevic: I recycle to protect the environment
Milena Raicevic takes her waste to recycling
Alexander and Kristina’s hundred oaks a year
I will not stop until I clean Montenegro
Programme
September – December
MEDIA CAMPAIGN ‘SET AN EXAMPLE. JOIN IN!’
Delegation of the European Union to Montenegro and EU Info Centre
16 September
WORKSHOP: PREPARATION FOR THE 2019 EU BEACH CLEAN-UP AND WASTE AUDIT DAY
NGO Zero Waste Montenegro, NGO Nasa akcija and EU Info Centre
20 September
ROAD TRAFFIC SAFETY DEBATE
NGO Biciklo.me, Capital City, Ministry of Internal Affairs, Ministry of Transport and Maritime Affairs
21 September 15 locations in 11 municipalities
2019 EU BEACH CLEAN-UP DAY IN MONTENEGRO
EU Delegation to Montenegro, NGO Zero Waste Montenegro, NGO Nasa akcija, NGO Ozon, EU Info Centre
23 September
NGO Biciklo.me, Elementary school ‘Savo Pejanovic,’ EU Info Centre
25 September
CONFERENCE ‘A JOURNEY THROUGH GENERATIONS-ULCINJ SALINA’
NGO Centre for Civic Education
30 September
MEDIA CONFERENCE: EU BEACH CLEAN-UP DAY IN MONTENEGRO – PRESENTATION OF THE RESULTS
NGO Zero Waste Montenegro, NGO Nasa akcija, EU Info Centre
WASTE AUDIT REPORT MONTENEGRO 2019
4 October
INTERACTIVE WORKSHOP ‘YOUTH AND CLIMATE CHANGE IN MONTENEGRO’
EU Info Centre
31 October
The ‘Pobjeda’ Company, Danilovgrad Municipality, EU Info Centre
7 November
EU Info Centre
23 November
CLEANING UP IGALO BEACH AS PART OF THE CAMPAIGN “SET AN EXAMPLE. JOIN IN!”
EU Info Centre
4 December
PRESENTATION OF THE AVIAN FIRST-AID MANUAL “HELPING BIRDS WITH JUST ANYTHING” BY BJANKA PRAKLJACIC
EU Info Centre
18 December
WRAP-UP OF THE “SET AN EXAMPLE. JOIN IN!” CAMPAIGN: THE AWARD CEREMONY
EU Info Centre
Additional news:
The award ceremony as part of the eco campaign ”Set an example. Join in!”
I will not stop until I clean Montenegro
Milena Raicevic takes her waste to recycling
Milena Raicevic: I recycle to protect the environment
Students taught how to recycle by handball player Milena Raicevic
Alexander and Kristina’s hundred oaks a year
Interactive Lecture on Climate Change and Youth held at the EU Info Centre
New trees were planted in the High School in Danilovgrad with the support of the EU Delegation
Cleaning up Igalo Beach as Part of the Campaign “Set an Example. Join in!”
The European Union in Montenegro marked the World Environment Day in Danilovgrad