Tourism is an important source of income for every country and helps in developing mutual understanding, exchange and collaboration across borders. Child-friendly tourism, as part of the tourism industry, can contribute to sustainable community development.
This project is aimed at boosting child-friendly tourism in Montenegro and Albania, countries with traditional lifestyles and abundant natural resources. An improved child-friendly tourism offer will attract a greater number of visitors and thus improve the living standard and employment opportunities in the cross-border region. The project targeted the municipalities of Ulcinj, Bar, Podgorica and Rožaje in Montenegro and the districts of Shkodër and Lezhë in Albania.
The project produced the following results:
- Tourism industry representatives and civil society organisations from the cross-border area completed a training programme and connected with each other in order to create a novel community-based tourism offer;
- Tourism associations, civil society organisations and other key stakeholders in child-friendly tourism developed a joint travel package centred around the new offer;
- Joint promotional activities were conducted in order to present the new child-friendly offer as an innovative tourism product in the cross-border area.