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Thematic journey through heritage corridor from Serbia to Montenegro – CREATIVE TWINNING

Tourism is one of the most important economic branches in the world. Cultural heritage tourism, in particular, is one of the fastest growing types of tourism in the global market nowadays.

This project aims to develop a know-how model for preserving, valorising, interpreting and integrating heritage sites along nature trails into a comprehensive natural and cultural tourism offer of the cross-border area of Serbia and Montenegro, as well as to promote them as a joint tourism product.

In order to create a recognisable thematic tourism product entitled CREATIVE TWINNING, the project will support the formation of a cross-border tourism cluster, which will connect 4 key heritage sites in Serbia to 4 twinning sites in Montenegro. With this project, light visitor and access infrastructure will be refurbished so as to support the development of key products, such as signposting and heritage interpretation for tourism purposes. The project envisages the implementation of a joint marketing campaign focused on promoting CREATIVE TWINNING, which will help improve the economic and social environment of the cross-border area.

Project name:

Thematic journey through heritage corridor from Serbia to Montenegro – CREATIVE TWINNING


Start time:


End time:



Montenegro: Municipalities in National Parks Durmitor, Biogradska Gora and Prokletije; Municipality of Rozaje
Serbia: Ivanjica, Raska and Kraljevo




Regional Agency for Spatial and Economic Development of Raški and Moravički Districts, Kraljevo
Partners: Center for Sustainable Tourism Initatives, Podgorica

More info:


Additonal materials:


Dummy Grant


Success story

22 unemployed persons from Danilovgrad find employment through EU project

Success story

Thematic journey through heritage corridor from Serbia to Montenegro – CREATIVE TWINNING

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Implemented by the NGO Monitor Center for Media and Democracy, with an aim to help reducing the level of peer violence against Roma youth. In order to raise awareness of peer violence against members of the Roma community, this sub-grant included production of several research articles. In the research process were also involved journalists from the Roma portal “Romalitika”.