Tourism is one of the most important economic branches in the world. Cultural heritage tourism, in particular, is one of the fastest growing types of tourism in the global market nowadays.

This project aims to develop a know-how model for preserving, valorising, interpreting and integrating heritage sites along nature trails into a comprehensive natural and cultural tourism offer of the cross-border area of Serbia and Montenegro, as well as to promote them as a joint tourism product.

In order to create a recognisable thematic tourism product entitled CREATIVE TWINNING, the project will support the formation of a cross-border tourism cluster, which will connect 4 key heritage sites in Serbia to 4 twinning sites in Montenegro. With this project, light visitor and access infrastructure will be refurbished so as to support the development of key products, such as signposting and heritage interpretation for tourism purposes. The project envisages the implementation of a joint marketing campaign focused on promoting CREATIVE TWINNING, which will help improve the economic and social environment of the cross-border area.